Airbnb Restaurants

Travel hangry is the worst.

Being hungry in an unfamiliar place zaps all chances of feeling like you belong. But Airbnb is all about belonging, so the Restaurants product was created, and I got to help launch it.

The timeline was stupid tight but we had stupid smart product marketing partners, all-star animator Jonas Mosesson, and a little bit of license to kinda mess with the product. As a treat.

TL;DR

project summary

deliverables

My contribution

Quick-turn product launch that happens to reinforce Airbnb brand

Product video
Launch assets
Email
Push notifications

Creative development
Copywriting

Animated city emerges and disappears. It looks like New York.

An illustrated hand holds a phone, showing an Airbnb Restaurants screen where Italian restaurants are displayed.

An animated couple look at each other amidst a sea of cute restaurant signs. Text in the center reads, "Curated Restaurants, Now on Airbnb"

Making meal-planning fun.

Launch emails were sent to travelers visiting 26 test cities, ahead of their booked trips. Each email had a city-specific restaurant curation, custom content, and links to book a table ASAP.

This enabled travelers to turn meal-planning into a creative exercise, instead of drowning in Yelp and Google search results.

The charming vector style was also used for the launch email and press release.

A phone shows an email from Airbnb. "Restaurant Reservations, now in Airbnb."

When in Rome, you need a nudge to think ahead.

We used geofences to send Push notifications to travelers. When they arrive at their destinations, they’re reminded to plan a meal. Basically your digital Nonna.

3 weeks

from brief to delivery

on Behance

Featured

CREATIVE

BRETT SHEA & TOM ZUKOWSKI

ANIMATION

JONAS MOSESSON

HANNAH HUGHES

PRODUCTION

BOKEH

MARKETING

FARZAD SHARIF & JOHN GARGIULO